Source: Mark Wiens
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THE TL;DW
- Food vlogger Mark Wiens heads to Yook Samai in Baan Kang Wat, Chiang Mai, to try a viral version of khao soi (Thai curry noodles).
- The dish’s standout twist is charcoal khao soi — the curry broth is cooked over charcoal fire, giving it a smokier, more intense flavor than typical versions.
- Khao Soi (chicken, beef, and pork) is served bubbling hot straight from the pot, part of a growing wave of northern Thai street food spots going viral online.
The Jupiter Take
Mark Wiens, one of YouTube’s most followed Thai street food creators, spotlights a Chiang Mai restaurant that’s turned a regional classic into an online sensation. The charcoal khao soi trend shows how a small tweak to a traditional recipe can spark viral food tourism.
Context
Khao soi is a beloved northern Thai curry noodle soup traditionally made with egg noodles, coconut curry broth, and a meat topping, most associated with Chiang Mai. Yook Samai, located in the Baan Kang Wat art village, has drawn attention for cooking its khao soi in copper pots over charcoal fire, a method diners describe as giving the broth a distinct smoky depth. Visitor reviews note the eatery pairs the dish with eco-friendly banana leaf plates as part of its cultural presentation.