Source: James Charles
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THE TL;DW
- James Charles films a casual, “high” get-ready-with-me makeup session alongside his best friend Noah Davis.
- Mid-video, he reveals five new James Charles Painted Highlighters shades — Pink Comet, Picture Day, Famous, Golden Hour, and Aura.
- The new highlighters officially launch on painted.co this Saturday, September 12th at 2PM PST.
The Jupiter Take
This is a hybrid content-and-commerce video, blending James Charles’s signature comedic beauty vlogging with a direct product push for his brand Painted. It follows his recent Amazon makeup haul video, continuing a steady cadence of brand-tied uploads ahead of the September 12th launch.
Context
James Charles has increasingly folded product marketing into his lifestyle and comedy content since launching his cosmetics line, Painted. This video mirrors his recent James Charles Amazon Makeup Haul post, part of a pattern of casual, creator-led videos doubling as launch promos. The five new highlighter shades are designed to suit a range of skin tones, per the video’s own description.
