Source: James Charles
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James Charles first vlog: What You Need to Know
THE TL;DW
- James Charles posts his first-ever vlog, documenting a fast 48-hour trip to New York City rather than his usual makeup tutorial format.
- He explicitly asks subscribers whether they want more vlogs and what future episodes should include, signaling this could become a recurring series.
- The trip lands right after his push around new music and his Painted cosmetics brand, both plugged in the video description.
The Jupiter Take
After a decade built almost entirely on makeup tutorials, this is James Charles testing a genuinely new lane on his channel. The timing lines up with his broader pivot into music and lifestyle content this year, making it worth watching whether vlogging sticks.
Context
James Charles built his channel starting in December 2015 on makeup tutorials, which made him the
