Source: James Charles
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James Charles Target Beauty Studio: What You Need to Know
THE TL;DW
- James Charles buys and reviews products from every brand in Target’s brand-new in-store beauty concept.
- The video covers makeup, hair, sun care, and skincare items, testing roughly 90 brands in one sitting.
- He gives first impressions on quality and value, flagging standouts and misses across the massive haul.
The Jupiter Take
This video rides the buzz around Target’s real-world relaunch of its beauty department, giving fans a creator’s honest first look at dozens of new brands at once. James Charles turns a corporate retail rollout into a digestible, product-by-product verdict for his beauty-obsessed audience.
Context
Target’s new concept, officially called Target Beauty Studio, launched September 10 in more than 600 stores nationwide and on Target.com, replacing the Ulta Beauty shop-in-shops that closed after the two retailers’ partnership ended earlier in the year.
