Source: James Charles
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THE TL;DW
- James Charles shops Olive Young, the massive Korean beauty and health chain, and builds a full face of makeup using only products bought there.
- Alongside makeup, he grabs a range of Korean snacks to sample on camera.
- The video doubles as a review, with James giving his honest hits-and-misses verdict on whether the K-beauty products live up to their online hype.
The Jupiter Take
The James Charles Olive Young haul taps into the ongoing global obsession with K-beauty, a category that’s exploded in popularity well beyond Korea’s borders. It’s a straightforward try-on-and-react format, but James’s platform and makeup expertise give the products a bigger stress test than the average haul video.
Context
Olive Young has become Korea’s dominant beauty retailer, with sources describing it as
