Source: James Charles
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THE TL;DW
- James Charles buys and full-face tests every new makeup product recently dropped at Ulta and Sephora.
- He reacts to Hung Vanngo’s new $85 eyeshadow palette and gives a brutally honest verdict on quality versus price.
- He also tries Urban Decay’s newly launched spray setting powder, a hybrid format he questions the logic of, before teasing his own Painted Highlighters.
The Jupiter Take
James Charles built his channel on exactly this format — full-face reviews that mix genuine product testing with pointed, sometimes savage commentary. This video doubles as a soft launch for his own brand’s newest drop, giving it a promotional edge worth noting alongside the “questionable new makeup launches” he’s critiquing.
Context
The video centers on two notable launches: celebrity makeup artist Hung Vanngo‘s new palette line at Sephora, and Urban Decay expanding its All Nighter setting franchise into a spray-powder hybrid format. Hung Vanngo’s brand, built on his reputation styling A-list clients, has been positioned around “high-performance formulations and bold color made wearable”, with the Timeless Taupes-style palette retailing around $85 — a price point James Charles reportedly questions in the video relative to the payout per shadow.
