Source: James Charles
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makeup every year: What You Need to Know
THE TL;DW
- James Charles builds a full face using one makeup product from each year he’s been alive, starting in 1999.
- The challenge spans nearly three decades, letting him compare formulas, packaging, and quality across eras of the beauty industry.
- He ranks which year’s product performs best, turning the video into a running makeup every year retrospective.
The Jupiter Take
James Charles turns a simple gimmick into a full-blown beauty history lesson, testing one product per year of his life on camera. It’s a fresh spin on his usual full-face review format, swapping brand hype for nostalgia.
Context
James Charles has built a large chunk of his recent content around full-face challenge videos, testing everything from viral haul products to questionable new launches, and this “every year of my life” format is a natural extension of that recurring series. The year-by-year structure doubles as a mini timeline of mainstream makeup trends, since a product from the early 2000s reflects wildly different formulation standards, packaging, and marketing than something released in the past few years. This kind of retrospective also lets longtime viewers track how far the industry, and James’s own on-camera style, has evolved since he first started posting.
