Source: James Charles
James Charles Indian makeup: What You Need to Know
THE TL;DW
- James Charles builds a complete face of makeup using only products sourced from Indian beauty brands.
- He also samples food from the culture as part of the episode, framing it as a cultural deep-dive rather than just a product test.
- The James Charles Indian makeup episode is the latest entry in his ongoing “Makeup From Around The World” series exploring global beauty markets.
The Jupiter Take
This is another entry in James Charles’s recurring format of testing full-face looks using products from a single brand, store, or now country. The India episode leans into cultural exploration alongside the usual product reviews, pairing cosmetics with food from the region.
Context
James Charles has built a long-running YouTube format around “Full Face of Makeup From…” videos, previously tackling everything from the Dollar Store and SHEIN to Zara and Spirit Halloween, and more recently Target’s new beauty studio. This India episode extends that format into a “Makeup From Around The World” angle, a shift toward spotlighting international beauty markets rather than just US retailers. Notably, Charles had already dipped into Indian beauty culture earlier this year through a TikTok tutorial with a guest artist exploring techniques like kajal application, so this YouTube episode builds on an audience interest he’d already tested on shorter-form video.
