Source: James Charles
Spirit Halloween makeup challenge: What You Need to Know
THE TL;DW
- James Charles buys a complete face of makeup from Spirit Halloween to see if the seasonal, budget-priced kits actually perform or are a total scam.
- He walks through each product — likely face paint, eyeshadow, and novelty items — testing wearability and quality live on camera as part of the Spirit Halloween makeup challenge.
- Mid-video, he announces his own brand’s Painted Mascara, officially launching October 17 in black and brown shades.
The Jupiter Take
James Charles pairs his signature “test cheap makeup” format with Halloween season, giving followers a verdict on novelty-store cosmetics most beauty gurus skip. The video doubles as a soft product launch, using the Spirit Halloween bit to set up the reveal of his brand Painted’s newest item.
Context
This video continues a format James Charles has leaned on repeatedly this year — buying a themed, budget, or novelty makeup collection and testing it against his professional standards, similar to his recent full face Olive Young haul and his Target beauty studio test. Spirit Halloween, the seasonal pop-up retailer known for costumes and decor, has increasingly sold cheap cosmetic kits timed to October, making it a natural target for this kind of “is it a scam” review that performs well with his audience around Halloween.
The mascara announcement is the bigger business story buried in the video: Charles has been building out his cosmetics line Painted by James Charles throughout 2026, and
